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5 Lessons That Shaped My Photography Business | 81 Jun 21, 2023

 

Here’s something I bet you probably didn’t know. I’ve had no formal photography or business training. I actually went to college for chemistry. I learned all there is about the creative business through online courses, books, and mentorships.

While chemistry and the...

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The #1 Asset In Your Business | 80 Jun 18, 2023

When I was starting my photography business back in 2019, I had no direction.

What was my niche going to be? How do I find clients? How do I get over my lack of confidence on discovery calls? Am I allowed to raise my rates?

I felt lost and overwhelmed at the same time. I spent 6 months trying...

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Perfect Your Photography Portfolio & Attract More Clients | 79 Jun 15, 2023

Make Your Portfolio Front and Center

Make sure your portfolio is the first thing potential clients see when they visit your website. Too many photographers hide their portfolios - but not on purpose.

Often times clients will visit your homepage, lose interest, and bounce. By placing the portfolio...

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3 Mistakes Cost Photographers Thousands Each Year | 78 Jun 12, 2023

As a product photographer, I've made some big mistakes throughout my career that have cost me tens of thousands of dollars. Let me say that in a different way. I've left tens of thousands of dollars on the table because of things I could have easily been doing that I ignored.

In this week's...

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Elevate Your Photography Business: Ditch The Freelancer Label | 77 Jun 09, 2023

This week, we're focusing on how you present yourself to clients. A simple shift in the language you use can be the difference between a high-paying hands-off client, and a low-paying micromanaging client.

 

Why You Should Stop Calling Yourself a Freelancer

When clients hear the word...

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Unlock the Secret to Triple Your Photography Revenue with High-Ticket Packages | 76 Jun 06, 2023

Are you tired of struggling to make ends meet? Dreaming of quitting your 9-5 job and making photography your full-time gig?

In this week's newsletter, we'll dive into the world of photography pricing and reveal a secret that has the potential to revolutionize your creative business. I'll share my...

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Stop Pricing Your Services Like This | 75 Jun 03, 2023

I want to start by addressing a common misconception among photographers - the belief that charging high rates is justified because of expensive camera gear. The truth is, the market decides your rate, not your gear. You can charge a lot of money because you deliver value to the client, not...

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The Controversial Truth About Photography Branding | 74 May 31, 2023

Today, I want to share a controversial opinion with you.

If you're a beginner photographer, focusing on branding is not the best way to get clients and make money.

Too many beginner photographers approach branding the wrong way.

They think that having a great-looking website, portfolio, logo, and...

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The ROI Mindset | 73 May 28, 2023

 

In today's Creative Biz Weekly, we're diving deep into the importance of ROI, the common mistakes many creatives make, and how you can pitch your services in a way that guarantees a high ROI for your clients. Plus, we'll explore various types of ROI and share actionable steps to help you...

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The Hidden Secret To Success: Volume | 72 May 25, 2023

What do a marathon runner and a creative business owner have in common?

No, this isn’t the start of some bad bar joke.

There’s actually one thing both people have mastered.

Volume.

Let me explain.

When you see someone finish a marathon or an Ironman, you can’t help but feel...

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The Danger Of Relying On Referrals | 71 May 22, 2023

My first client wasn’t a referral. My second client wasn’t a referral. And neither was my 10th.

Before I got my first photography referrals, I already had 30+ clients under my belt.

Relying on referrals will actually hold many photographers back.

When photographers rely on referrals,...

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#1 Thing To Go From Broke Photographer To Six Figures | #70 May 20, 2023

 

I need to tell you something. I used to be a broke photographer.

In the first 18 months of running my business, I only made $50k in revenue.

Then I made the same amount in the next 3 months.

And again, the following 3 months.

For those keeping track at home that’s $50k in 18 months...

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