I used to be a terrible photographer and an even worse freelancer.
I couldn’t take good photos, clients didn’t know I existed, and I was stuck in a job I hated.
Fast forward a few years later, and I’ve worked with over 50 companies to transform their online presence with product...
Getting your first photography clients is exciting.
You’ve convinced someone to pay you for your work. That’s something worth celebrating.
After a few clients, you begin to realize it’s a lot of work getting client after client for only a few hundred bucks each....
You take incredible photos.
Congratulations. That is something most people only dream of.
But just because you can take incredible photos doesn’t mean you’ll get paid for it.
You need to acquire other skills to actually monetize your craft. We’ll be walking through the concept...
What comes to mind when I say photography marketing?
I bet you’re picturing a big portfolio within a single niche. That’s good. That’s the basics of photography marketing. But it can go so much farther than that.
Yes, it’s very important to have plenty of photos within...
Most photographers that start a business are great at photography.
But they still struggle to get clients.
These are the 7 mistakes I see over and over:
1/ Scattered portfolio
A new client doesn't want to see every photo you've taken.
They only care about the photos relevant to their...
A lot of clients perceive freelancers as cheap, replaceable, and low-quality.
Embrace what you actually are. You are a creative business. You are a business owner.
A lot of you reading this might call yourself a photographer or videographer. And that is the bulk of the service that you...
In this week’s YouTube video, I talked about an essential concept that creative entrepreneurs need to grasp. Learning new skills will make you more money.
Entrepreneurship is about growth. You’re leveling up as a person. There are skills that you learn over time, and those...
It’s no secret that if you want to scale, you need to hire some help.
For photographers, filmmakers, and YouTubers, this is usually an editor. Maybe it’s a Virtual Assistant that helps with mundane tasks like scraping company emails. It could be a sales rep that gets clients for you.
...Broken Promises
Let’s talk about doing what you say you’re going to do.
While this sounds simple and a no brainer, there will be times when you fail to deliver.
You could have projects piling up with no way to find balance. Your gear might have broken after years of use. Or maybe you...
Don’t Do This When Pricing Your Service
This is going to be a bit of a rant. I’ve seen too many of these types of posts, and I need to address them.
Does this post sound familiar?
“This is why photographers charge so much:
Camera 3k
Computer 2.5k
Lenses 5k
Software...
Born With Talent vs Hard Work
3 years into doing photography, I started getting called talented.
I hated that.
No one called me talented when I first picked up a camera or even a year into taking photos. I sucked. I didn’t understand lighting or composition. It didn’t come naturally...
Limited Resources Will Make You Better
You don’t need that new camera. You don’t need a big studio space. You don’t need that new laptop.
It’s easy to blame outside circumstances on why you’re not successful.
“I’d have a successful photography business...